Thursday, May 27, 2010

Microsoft officially releases Tag, its mobile barcode technology

Microsoft Tag, a mobile barcoding service that the company first talked about 18 months ago, is getting its official launch today. To date, Microsoft says that more than one billion Tags have been created, establishing a new channel for people to obtain information about products or services in the real world. The tags -- when attached to a sign, billboards or a magazine article -- allow users to view additional information on their mobile phones (like the iPhone).

The basic use of the new Microsoft Tag technology will be available free of charge, allowing marketers or small businesses to direct people in the physical world to more information.
Read the full story at TechFlash by John Cook

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