Saturday, April 11, 2009

How Apple Can Beat RIM

While Apple is the smartphone technology leader, it is not the sales leader. Importantly, it's still trailing BlackBerry maker Research In Motion. This is a platform land grab, so sales and market share count.

"This isn't because RIM is selling to corporations while Apple is selling to consumers: RIM says 70% of its new subscribers were "non-enterprise" last quarter, and consumers are now half of its total subscriber base. RIM and Apple are largely going after the same customers, meaning many BlackBerry buyers are choosing RIM over Apple.

How can Apple improve its position?"

read more | digg story

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