Saturday, March 21, 2009

Apple's Delays Could Cost iPhone Developer $600K

"A software company could potentially lose more than half a million dollars because of an iPhone app that Apple has ignored for six months.

Eric Thomas, CEO of FreedomVoice Systems, told staff this week that the company is ceasing indefinitely any work on an iPhone voice app, called Newber, because Apple will neither accept it nor reject it. FreedomVoice has so far invested $600,000 and more than half a year in the app.

"We followed all guidelines set by Apple throughout the development process and have never received comment from Apple as to why the Newber application has still not even been reviewed," Thomas wrote in a letter to FreedomVoice staff, provided to "Steve Jobs hailed the App Store as, 'the best deal going to distribute applications to mobile platforms.' Our experience is that it is the worst deal going."

With more than 25,000 applications available, the iPhone App Store has attracted a horde of developers with dreams of striking it rich with their apps."

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