Sunday, August 28, 2011

How Steve Jobs Changed My Life

"I’ve violated every rule of investing in the past two-and-a-half years and am all the richer — literally! — for it. (I’m richer at least on paper, not rich. Please note the difference!)

In any case, what’s the key to my success? One word: Apple. I made a conscious decision in March 2009 to start investing in the Cupertino, California-based company. Apple then was trading at about $78 a share; it’s now trading at around $370 a share.

My only regret is that I didn’t shift more of my investments into Apple when the company was at its nadir. Instead, I’ve periodically and regularly shifted an increasing share of my portfolio into this amazing American success story.

The result, not surprisingly: a stunning and dramatic increase in my financial wealth (at least on paper)!

Yeah, I know: It’s risky to put most of your financial eggs into one investment basket. What happens if Apple falls, which it might? What if a competitor firm comes out with better and less expensive products?

Believe me, I’m well aware of the risks involved. But I’m also well aware of the potential financial upside. More to the point, I simply believe in Apple because I’ve come to love their products and their customer service."

Continue reading article by John Guardiano

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