Tuesday, September 22, 2009

Parallels Greases Wheels for PC-to-Mac Switch

When Apple first switched to Intel chips, allowing users of new Macs to virtualize Windows on their machines, much of the business companies like Parallels saw was from experienced Mac users who needed to also use Windows. Now, more of its sales go to PC-to-Mac switches who don't want to cut ties with Windows just yet, and a new edition of Parallels addresses those customers directly.

By John P. Mello Jr.
09/21/09 4:00 AM PT

As with other versions of Parallels Desktop, Switch-to-Mac includes the cabling and software to transfer an existing Windows setup from a PC to a Mac and run both systems in an integrated environment. That means running a Windows application from the Mac desktop is as simple as clicking an icon.

"You don't have to think about which operating system you're working in," Prestele said. "When you click on a Windows application, it launches. It actually launches faster with Parallels desktop than it does on a PC."

See a demo

Windows integration is part Apple's subtle strategy Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales to expand its corporate presence. That strategy includes leveraging the popularity of its iPhone and iPod products into home computer sales. Those home sales, in turn, are being converted into a workplace presence.

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