Tuesday, September 23, 2008

Will the Chevy Volt save the world?

NEW YORK (Fortune) -- Given the prolonged drum roll of publicity that accompanied the unveiling of the Chevrolet Volt electric vehicle last week, it isn't surprising that any number of onlookers got caught up in the enthusiasm. 

When people begin referring to it as a "game changer" and a "paradigm shift," it's time to inject a bracing dose of reality.To put the Volt in perspective, it is an expensive, low-volume automobile that will have no visible impact on GM's market share, CAFÉ average or profitability. One cynic calls it "a Viper for tree huggers."

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