Apple Threatens iTunes Shutdown

For five years, Apple's iTunes Music Store has been the Internet's most successful music store. "If the [iTunes music store] was forced to absorb any increase in the ... royalty rate, the result would be to significantly increase the likelihood of the store operating at a financial loss - which is no alternative at all," Cue wrote. "Apple has repeatedly made it clear that it is in this business to make money, and most likely would not continue to operate [the iTunes music store] if it were no longer possible to do so profitably."But as music publishers have sought a higher share of its proceeds, Apple has threatened to shutter iTunes.

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